About Me
Hi, my name is Rolando Vestal, but I prefer to be called Rolly. I’m a Shopify Specialist with over 9 years of combined professional experience across programming, e-commerce operations, data analysis, and technical SEO.
I started my career in software development, then moved into e-commerce and digital marketing, where I worked hands-on with Shopify stores. Over time, I found my niche in managing and optimizing Shopify websites, combining store operations, theme customization, performance optimization, and SEO into one practical skill set.
I take full ownership of the work I do and I focus on keeping Shopify stores running smoothly. My goal is to help businesses maintain a fast, well-structured, and customer-friendly store that supports daily operations and long-term growth.
Work Experience
ReveMoto
Full-time : 5 yrs 3 mos
Remote: Houston, TX 77041
Search Engine Optimization Specialist
Oct 2021 - Jan 2024 : 2 yrs 3 mos
Digital Marketing Analyst
Oct 2020 - Sep 2021 : 1 yr
E-Commerce Virtual Assistant
Oct 2018 - Sep 2020 : 2 yrs
Pronatural Feed Corporation
Full-time : 4 yrs 2 mos
Purok 8, Upper Puerto, CDO, PH
Computer Programmer
Jun 2014 - Aug 2018 : 4 yrs 2 mos
Technical Expertise
Shopify Platform Architecture
OS 2.0 modular theme systems
Advanced Liquid customization & section development
Scalable store structure planning
Performance Engineering
Core Web Vitals optimization (LCP, CLS, INP)
Asset optimization & script loading strategy
App performance auditing
Technical SEO Infrastructure
Structured data implementation (JSON-LD)
Indexation & crawl optimization
Collection & URL architecture strategy
Analytics & Conversion Systems
GA4 & event tracking implementation
Funnel diagnostics & behavior analysis
Data-driven optimization strategy
Services
Technical Shopify solutions built to improve performance, conversion, and scalability.
Shopify Store Management
End-to-end management of Shopify stores including product setup, collections, navigation, apps, content updates, and ongoing site maintenance to keep the store accurate, organized, and running smoothly.
Theme Customization & UX Improvements
Customize Shopify themes and sections using Liquid, HTML, CSS, and JavaScript to improve layout, usability, and brand consistency. Without overloading the store with unnecessary apps.
Performance & Site Optimization
Improve site speed, Core Web Vitals, and overall user experience through asset optimization, clean theme structure, lazy loading, and mobile-first best practices.
SEO & Store Visibility Support
Support search visibility through technical and on-page SEO improvements, structured site architecture, clean URLs, internal linking, and analytics-based recommendations.
Projects
Projects demonstrating real-world e-commerce operations, theme customization, performance optimization, web development, and store management experience.
PrimePaint Auto Body Parts
Custom Shopify theme store built from scratch, focused on performance optimization.
ReveMoto
Shopify store optimized to support daily e-commerce operations, performance, and growth.
Furniro (Shopify Version)
Custom Shopify 2.0 theme project featuring custom sections, templates, and performance best practices.
Effacy
Website created to strengthen frontend, layout, and UI development skills.
Ninestars
Website created to strengthen frontend, layout, and UI development skills.
Furniro (Web Version)
Website created to strengthen frontend, layout, and UI development skills.
